WELCOME TO THE
DIAMOND DU FEMME
THE BIRTH OF A NEW BREED
Bon Echo is an independent Swedish design & fashion studio that brings to light creations not for the mass – but for the individual. We are the home of those who cherish individuality over similarity, chooses character over conformer and pursuit liberation over domination. The collective is a gathering of artists, designers, writers and entrepreneurs. Together we accumulate into the leader of the company culture paradigm-shift.
We denounce the rusty perspective of the old school where everything is measured in statistics and numbers. We hold highly of our fundamental principle that Nobody is the new Somebody. A principle we imbue into each and every creation we bring to life. Together with you we embark on a journey towards a future where every individual is allowed to blossom into their best versions of themselves.